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• Green Initiatives
•
Every year over 23 million trees are cut down to create the 540 million printed
directories that go largely unused in U.S. households. That’s 1.79 directories
for every person in the U.S.— including children, who typically, like adults,
never even use these phone books. But the trees that are lost each year are not
the only cost or toll that print directories take on our resources: to change
our trees into printed directories, it takes nearly 7 billion gallons of water,
400 million gallons of oil, and 4 billion kilowatts of energy. Add into that the
cost of delivering and distributing the estimated 977,400 tons of these
directories and the 2,932,200 cubic yards of waste that is added to our
landfills when these directories, often barely or never used, are thrown away
because they are so quickly “outdated.” And every year, this cycle of waste—not
growth—repeats.
A2TA promotes sustainability not only by eliminating such costly cycles, but also by
allowing consumers to conserve on an individual basis. A2TA’s unique
geographic-filtering and mapping service lets consumers locate local businesses
and save not just their time but also our environment by driving less, consuming
less gas, putting less wear on their vehicles, and causing less emissions. A2TA
helps everyone to reduce their ecological footprint by giving everyone the most
direct path to the services and products they need. And as the businesses in a
community grow, so does a community’s resources—lining our parks and streets
with the trees and natural resources that traditional print directories destroy.
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